AM is a creative branding agency that helps brands and businesses – regardless of size, industry or experience – to realise their full potential and be the best they can be! We produce strong, creative solutions and provide advice based on insights and an in-depth understanding of corporate, market and customer needs, as well as national and international trends. The result is solutions that work in the real world for real people.
We’re easy-going, curious and love the freedom of being an small, independent agency with big ambitions on our customers’ behalf. Some would even call us generous.
We design for people. Not brands
Our approach
Our days begin with a smile and are filled with the energy we get from working with people, businesses and creativity. We believe in design thinking as a way to solve problems, discover new opportunities and promote change. And it is the tool we use to strengthen our customers’ brands and businesses.
At AM we’re curious about human nature. We design for people, not for brands. We chase insights, care about differences, and focus more on thoughts and values than on segments and conventional thinking. There is no one-size-fits-all solution. The search for a strong solution that hits both heart and mind is what drives us. We investigate and challenge carefully and generously until we have a clever and creative solution that can unlock our customers’ potential.
Ultimately, our goal is to make good branding = good business.
We’re AM
AM was founded in 2013 by a group of people with solid experience in design, strategic consulting, business development, project management, communication and collaboration. We’re all listed here with our contact info, because we believe that good solutions are achieved through strong relationships. That’s why we strive to maintain a close dialogue with you, with each other and with the world around us.
Our crew
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Pia Frederiksen
Office Caretaker 
Claus Leinøe
Chairman of the Board
Brand Strategy & Consultancy
- Brand Audit
- Research
- Brand Architecture
- Positioning
- Naming
- Brand Values
- Core Narrative
Brand Identity
- Visual Identity
- Logo design
- Typography
- Brand guide
- Tone of voice
Brand Experience
- Packaging
- Printed Materials
- Day to day
- Annual Reports
- Websites
- PowerPoint
- Social Media Templates
- Film
- Spatial
- Books
Our clients
North-East Family office
TV2
Arne Jacobsen
Plantorama
Kræftens Bekæmpelse
Boligforeningen AAB
Københavns Kommune
Lærernes A-kasse
Røde Kors
Alzheimerforeningen
Stofskifteforeningen
ATOS Medical
Styrelsen for It og Læring
Statens IT
Boligforeningen 3B
Broste Copenhagen
Folkekirkens Nødhjælp
Kristina Dam Studio
Metroselskabet
Kongernes samling
TRAPHOLT
Forbrugerrådet Tænk
Ree Office
Torque
Reeason
Viet-Jacobsen Fonden
Skatteministeriet
EGMONT
Realdania
Schultz Jørgensen & K
LEO PHARMA
LEO Fondet
Hildebrandt Hammer
Radius Kommunikation
Novo Nordisk
COOP
Landbrug & Fødevarer
Destination Bornholm
Erhvervsstyrelsen
Svanehøj
Danmarks Nationalbank
Hovedstadens Letbane
Raz Skincare
Børns Vilkår
Kulturstyrelsen
Street Society
Osvald Jensen
Green Therma
Liljeborg
Airsonett
Dalberg Group
Dansk Flygtningehjælp
Solix Group
KRING
Mercedes
1423
Green Team
Majland
Beredskabsstyrelsen
Arkitema
Sowa Sound
Erik Magnussen
LEASY
Hansen & Ersbøll Agenda
PFA
Nordatlantens Brygge
Beauty Avenue
De Danske Kongers Kronologiske Samling
APCER Life Sciences
APC Pharmaceuticals
Design Denmark
FLSmidth
Rambøll
Gads Forlag
Ascot hotel
Apotek
Festina Finance
Center for sundhed
Alba Tankers
Agro Food
Nextstep
Bangs
BOLOU
Nuuday
SEGES
3 Business
GoMore
Cyklistforbundet
Danske Færger
Lederskaberne
Green Team
SF
C&C Travel
Tripdoodler
Finans Danmark
Subscrybe
Moviestar Planet
Famly
UNLEASH
Nicecream
Doland
LÜTZAU
Trendsales
De berejstes klub
Super Avisen
Vallø Stift
Nosco
DUF
Intellishore
People´s Press
Masai Clothing
ColorCable
Skolelederforeningen
Powermedic
Valified
Mentorbarn
Sund digital
Madkulturen
Dansk Selskab for Patientsikkerhed
J/P Politikens Forlag
Steno Diabetes Center
Post Danmark
Missionpharma
We Share Apps
Two—Many
Il Buco
Selection F
Danish Hub for Cybersecurity
Morningscore
Bistro 28
Right
Christianshavns Gymnasium
Roskilde Universitet
Widex
Kreakassen
Enova
Chapter 5
Acto
Plus1
Berg Arkitekter
