She is one of the most influential graphic designers in the world and Partner at Pentagram. Paula Scher has left an untenable imprint in the design industry - from designing Boston’s album cover to developing the brand identity of the Museum Of Modern Art and Tiffany & Co.
In this episode of Design Can Kristina May talks to her about the ethical dilemmas of impactful design, the intricate dance between art and design and the principles that have shaped Scher's career.
We also cover:
A key challenge that many designers face today
How to balance craftsmanship and new technology
Changes in the design industry and the latest change due to AI
How to handle set-backs and design failures
About Paula Scher
Paula Scher has been a partner in the New York office of Pentagram since 1991. She began her career as an art director in the 1970s and early 80s when her eclectic approach to typography became highly influential.
She has developed brand identity, systems and materials for a broad range of clients that includes, among others, Bloomberg, Microsoft, Adobe, Coca-Cola, and the Walt Disney Company.
Paula Scher has served on the board of directors of The Public Theater and is a frequent design contributor to The New York Times, GQ and other publications.
Her work has been exhibited all over the world and is represented in the permanent collections of the Museum of Modern Art and the Cooper-Hewitt National Design Museum in New York.
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