F for Fredsted
Key Services:
Find that place in your schedule called relaxation, and let organic tea from F for Fredsted accompany you. Immerse yourself in a wave of well-being, no matter the time of day - Enjoy the moment.
Fredsted faced a challenge with confusing messages and packaging that missed the mark. AM became the key to reinventing Fredsted's brand through workshops, name development, strategy, and a new visual identity and packaging. Our goal: Transform it from "dull and dusty" to a vibrant and clear tea brand with focus on the benefits of the teas.
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