Uhhm...

What's the sound of good taste?

It can crunch, sizzle and bubble. It makes us say uhhmmm! That's what Uhhmami is all about.

We worked with Michelin-starred chef Frank Lantz to develop the name, visual identity and packaging design (POS) for his vegan brand, Uhhmami. A range of products that offer completely new flavors using fresh organic ingredients.

In a strong collaboration, we developed a tasty name and visual identity where the tongue as a recurring element reminds us of the core of Uhhmami: The taste. An appetizing, colourful universe emphasizes that vegan food can be intense, bold and easily match the classic dishes we all know and love when Uhhmami transforms them into delicious plant-based alternatives.

In the design universe, you meet Frank Lantz with spoons galore sticking out of his pockets. The line drawing is a reinterpreted version of an old satirical cartoon and guarantees gourmet and umami galore. Uhhmami!

The packaging design has won a number of design awards - including one of the products being nominated in the Branding and Design category of the Gama Innovation Awards 2023, where final winners will be announced on October 19, 2023.